No matter where you purchase your diamond, the most important consideration that you should make is cut and proportioning of your diamond. Let's face it, a diamond is meant to be flashy. What I call the flash for the cash. Who wants to be standing around at a party and have a big'ol ugly white diamond rock on your hand? Nobody. You want everyone around the room to keep looking at your hand, neck, ears, etc...to try and find out what is flashing so brightly at them from across the room. The difference between the big'ol ugly diamond rock and the bright flashy diamond is how well the diamond has been cut and proportioned.

Here below three articles, the product of a major GIA research effort that began in the late 1980s, tackled an extraordinarily complex issue and challenged some of the diamond industry’s most widely held perceptions about cut proportions.

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